Erotic Templates: Why We Want What We Want
The Psychology Behind Why Fantasies May Reveal More Than We Think
Published on May 3, 2025
Published on May 3, 2025
Why do some people get turned on by authority figures, others by vulnerability, or even certain scenarios?
While attraction can seem random, psychologists and neuroscientists suggest there’s more structure beneath the surface. Welcome to the world of erotic templates: the personal, often subconscious blueprints that shape our turn-ons.
Coined by psychologist John Money, the term "erotic template" refers to a unique pattern of stimuli (sights, sounds, ideas, roles, emotions) that trigger sexual arousal in a person. These templates aren’t necessarily logical or consciously chosen. Rather, they form over time when we develop a particular set of associations between certain stimuli and sexual excitement.
Unlike simple attraction, which might focus on someone's appearance or chemistry, an erotic template is far more layered. It encodes patterns of desire, fantasies, fetishes, and scenarios that consistently stimulate arousal. This internal blueprint subtly shapes what turns us on, often before we’re aware of it. But where do these templates come from, and why do they differ so widely between people?
Erotic templates don't always come out of nowhere. They're often the product of:
Early Life Experiences
While not inherently sexual, some aspects of the erotic template can be formed in adolescence through emotionally charged moments. For instance, if someone had their first arousing experience around a person wearing heels, the mind may forever associate heels with desire. But layered onto that may be themes of elegance, danger, femininity, or control. Psychologically, this is a form of associative learning, where emotions become cross wired with arousal during a time when the brain is laying down complex identity pathways.
Symbolic Representation of Emotional Needs
For some, what turns us on goes beyond a surface level action. At its core, the erotic template often dramatizes emotional needs we may not have been able to get met in ordinary life or that we find difficult to name in non-sexual terms. For example, someone who feels responsible for major decisions or emotional labor in every day life may feel most aroused when physically restrained or through surrendering in the bedroom.
The Role of Socialization and Taboo
What’s celebrated or condemned in one's culture affects comfort with different types of desire. Someone raised in a conservative household may erotize forbidden sex more intensely than someone in a sexually open environment. Early exposure to certain aesthetics or fantasies can shape one’s erotic imagination by reinforcing certain themes. Mass media and pornography may provide a vivid archive of sexual narratives. Movies, novels, and even advertising embed powerful sexual scripts like the bad boy or mysterious stranger. People often internalize these narratives and incorporate them into their own erotic lives.
Our erotic templates are deeply ingrained, often shaped by years (or decades) of fantasy or lived experience. But human sexuality is not static and we’re adaptable creatures. The brain’s neuroplasticity (its ability to reorganize and rewire itself) means that what turns us on can shift over time, especially when new patterns are introduced with emotional repetition.
So, how can they change?
Fantasy as a Laboratory: Erotic change often starts in the realm of imagination. Playing with new ideas mentally can be the first step in reshaping desire. Intimacy with a trusted partner can expand or refine what feels arousing. Sometimes, connection reshapes the terrain of desire entirely — because it adds new emotional textures to familiar stimuli.
New Experiences Create New Associations: Exposure to new positive sexual experiences can gradually introduce new elements into a person’s erotic map. Someone who never considered themselves to be kinky might discover that bondage brings unexpected joy.
Healing Work or Therapy: When desire is linked to trauma or shame, therapeutic work can soften the grip of old patterns. Some people find that healing makes space for new erotic possibilities to emerge, ones not tied to defense or coping mechanisms. Someone who once only got aroused by powerlessness might, after a long healing process, find pleasure in taking control.
Erotic templates can change, but not by force. You can’t think yourself out of a turn-on, nor can you shame your way into a new one. Lasting change comes from understanding, acceptance, and exploration.
Not every desire shifts, and not every part of your erotic map needs to evolve. Some aspects of what turns us on are just... us. And that’s not a flaw. Accepting the stable core of your template, while leaving room for evolution around the edges, can bring enormous relief.
Integration doesn’t mean turning every fantasy into reality. It means honoring the truth of what turns you on, and getting curious about what it says, what it needs, what it longs for.
Schuerwegen, A., Huys, W., Coppens, V., De Neef, N., Henckens, J., Goethals, K., & Morrens, M. (2021). The Psychology of Kink: A Cross-Sectional Survey Study Investigating the Roles of Sensation Seeking and Coping Style in BDSM-Related Interests. Archives of sexual behavior, 50(3), 1197–1206. https://doi.org/10.1007/s10508-020-01807-7
Ten Brink, S., Coppens, V., Huys, W. et al. The Psychology of Kink: a Survey Study into the Relationships of Trauma and Attachment Style with BDSM Interests. Sex Res Soc Policy 18, 1–12 (2021). https://doi.org/10.1007/s13178-020-00438-w